Privacy Policy
Effective date: 10 October 2026
Last updated: 10 October 2026
1. Introduction
Majestic Roadways (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, enquire about our services, make a booking or participate in one of our luxury travel experiences.
Our services include luxury minibus and coach tours, private sightseeing, VIP shopping experiences, heritage and history tours, sporting events, wedding transportation and bespoke UK travel experiences.
We handle personal information in accordance with applicable UK data protection law, including the UK GDPR, the Data Protection Act 2018 and relevant electronic communications and privacy legislation.
2. Who We Are
Business name: Majestic Roadways
Email: reservations@majesticroadways.co.uk
Website: www.majesticroadways.co.uk
Majestic Roadways is responsible for deciding how and why your personal information is used for the purposes described in this policy, unless otherwise stated.
For privacy enquiries, please contact us using the details above.
3. Personal Information We Collect
We may collect the following categories of personal information.
Contact information
Full name
Email address
Telephone number
Home, hotel or collection address
Booking information
Booking reference
Travel dates and times
Collection and destination details
Passenger numbers
Tour or experience preferences
Special requests and booking correspondence
Payment information
Payment status, transaction references and billing details.
Where payment is handled by an external payment provider, that provider may process your payment card or banking information.
We do not intend to collect or store complete payment card details unless this is specifically necessary and handled through an appropriately secure and lawful process.
Accessibility and special requirements
Where necessary to arrange a suitable journey, we may collect information about mobility, accessibility, assistance or other requirements you voluntarily disclose.
Some of this information may constitute special category personal data under data protection law. We will only process it where an appropriate lawful basis and any additional required condition apply.
Website and technical information
Depending on the website technology and settings used, we may collect technical information such as your IP address, browser type, device information, pages visited and interactions with our website.
Marketing preferences
We may record whether you have chosen to receive promotional emails or other marketing communications and whether you have withdrawn that choice.
4. How We Collect Your Information
We may collect personal information when you:
Submit an enquiry through our website.
Request a quotation.
Make or amend a booking.
Contact us by telephone, email or social media.
Provide information needed to organise your tour.
Subscribe to our newsletter or marketing communications.
Use our website, subject to applicable cookie and tracking rules.
Make a booking through an authorised booking partner.
Where another person books on your behalf, we may receive your details from that person. The person making the booking should ensure that they are authorised to provide the information and that relevant passengers receive appropriate privacy information.
5. How We Use Your Information
We use personal information for the following purposes:
Managing enquiries and bookings
To respond to enquiries, prepare quotations, confirm reservations, organise itineraries, arrange collection and drop-off, communicate changes and deliver our services.
Providing a safe and suitable experience
To consider relevant accessibility requirements, passenger needs, vehicle arrangements and operational requirements.
Processing payments
To collect payments, manage deposits and refunds, maintain financial records and address payment disputes.
Customer service
To respond to feedback, manage complaints, resolve disputes and improve our services.
Business administration and legal compliance
To maintain appropriate records, meet tax and accounting obligations, comply with applicable laws and establish or defend legal claims.
Website operation and improvement
To maintain website security, understand how visitors use our website and improve its performance, where permitted by law.
Marketing
To send information about tours, shopping experiences, VIP packages and special offers where we have an appropriate lawful basis and have complied with applicable marketing rules.
You can opt out of marketing communications at any time.
6. Our Lawful Bases for Processing
We will only process your personal information where an appropriate lawful basis applies.
Depending on the circumstances, these bases may include:
Contract: where processing is necessary to provide a quotation you request, fulfil a booking or take steps before entering into a contract.
Legal obligation: where we must retain or disclose information to comply with applicable law.
Legitimate interests: where processing is reasonably necessary for our legitimate business interests, such as managing customer relationships, protecting our business and improving our services, provided these interests do not override your rights.
Consent: where you have freely agreed to a particular use of your information, such as certain marketing activities or optional website tracking.
Vital interests or other permitted conditions: where applicable in exceptional circumstances.
Where we process health or accessibility information that qualifies as special category data, we will identify and rely on an additional applicable condition under data protection law.
The precise lawful basis will depend on the particular information and purpose involved.
7. Sharing Your Information
We do not sell your personal information to third parties.
We may share relevant information where necessary with:
Transport and operational partners involved in delivering a booked journey.
Hotels, restaurants and attractions where arrangements have been requested or are necessary to fulfil your booking.
Payment processors and banks to process payments and refunds.
Website hosting and IT providers who support our website, email and business systems.
Booking and customer management providers used to administer reservations.
Professional advisers, including accountants, insurers and legal advisers, where necessary.
Public authorities and regulators where disclosure is required by law or is otherwise lawful.
We aim to share only the information reasonably necessary for the relevant purpose.
Where third-party providers process information on our behalf, we will put appropriate arrangements in place as required by law.
Independent providers, such as attractions or payment services, may also have their own privacy policies governing their processing of your information.
8. International Transfers
Our business systems or service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that any transfer is carried out in accordance with applicable data protection requirements, including the use of an appropriate adequacy mechanism or other lawful safeguards where required.
You may contact us for further information about relevant safeguards where applicable.
9. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, insurance and reporting requirements.
Our retention periods will depend on the type of information and the circumstances.
For example:
Enquiries that do not result in a booking: retained for a reasonable period to manage follow-up enquiries and business records.
Booking and transaction records: retained for the period required for business administration, tax, accounting, insurance and potential legal claims.
Marketing information: retained until you unsubscribe or the information is no longer needed, subject to any necessary suppression records.
Accessibility information: retained only for as long as necessary to arrange and deliver the relevant service, unless a longer period is lawfully required.
Technical and cookie information: retained according to the relevant technology, purpose and consent settings.
We will periodically review stored information and securely delete or anonymise it when it is no longer required.
10. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include restricted access, secure systems, appropriate password controls, supplier checks and secure disposal procedures.
No method of electronic transmission or storage can be guaranteed to be completely secure. However, we take reasonable steps to protect the information entrusted to us.
If a personal data breach occurs, we will assess it and notify affected individuals and the relevant regulator where required by law.
11. Cookies and Website Tracking
Our website may use cookies and similar technologies to support essential website functions, remember preferences, measure website performance or provide other features.
Where non-essential cookies or similar technologies require consent, we will seek consent before using them and provide appropriate controls to accept or reject them.
You can change your cookie preferences through the website's cookie settings, where available.
Please note that blocking certain essential cookies may affect website functionality.
The specific cookies used will depend on the technology and services installed on our website. Further information should be provided in a separate Cookie Policy or cookie notice where appropriate.
12. Marketing Communications
We may send you updates about our services, seasonal tours, VIP experiences, special offers and new destinations where permitted by law.
Where consent is required, we will obtain it before sending marketing communications.
You can unsubscribe at any time by using the unsubscribe link in a marketing email or contacting us directly.
Unsubscribing from marketing will not affect service messages necessary to manage an existing booking.
We will maintain appropriate records of marketing preferences and take reasonable steps to respect your choices.
13. Your Data Protection Rights
Subject to the applicable legal conditions and exemptions, you may have the right to:
Access: request a copy of your personal information.
Rectification: ask us to correct inaccurate or incomplete information.
Erasure: ask us to delete information in certain circumstances.
Restriction: ask us to limit how we use your information in certain circumstances.
Objection: object to processing based on legitimate interests and, in particular, object at any time to the use of your personal information for direct marketing.
Data portability: request certain information in a commonly used electronic format where the legal requirements apply.
Withdraw consent: withdraw consent where we rely on consent, without affecting the lawfulness of processing before withdrawal.
These rights are not absolute and may depend on the circumstances and the lawful basis for processing.
To exercise your rights, contact us using the details in Section 2. We may need to verify your identity before responding.
We will respond within the period required by applicable law.
14. Children's Privacy
Our services may be booked for families and groups travelling with children.
Bookings involving children should ordinarily be managed by a parent, guardian or other responsible adult. We do not knowingly collect children's personal information for unrelated marketing purposes.
Where information about a child is necessary to provide a booked service, we will process it only as appropriate and in accordance with applicable law.
15. Third-Party Websites
Our website may contain links to external websites, including attractions, hotels, booking platforms and payment providers.
We are not responsible for the privacy practices, content or security of websites operated by third parties.
We recommend reviewing the privacy policy of any external website before providing personal information.
16. Photography and Promotional Material
We may occasionally take photographs or video during tours and events for business or promotional purposes.
Where identifiable images of customers are used for marketing, we will ensure that we have an appropriate lawful basis and obtain consent where required.
You can raise any concerns about photographs or promotional material by contacting us.
17. Automated Decision-Making
We do not intend to make decisions about customers that produce legal or similarly significant effects solely through automated processing.
If this changes, we will update this policy and provide any information required by law.
18. Complaints
If you have concerns about how we collect or use your personal information, please contact us first so that we can investigate.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Website: https://ico.org.uk/
Telephone: 0303 123 1113
You may contact the ICO directly if you believe your personal information has been handled unlawfully.
19. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our business, website, service providers or legal obligations.
The latest version will be published on our website with its updated date.
We encourage customers to review this page periodically.
20. Contact Us
For questions about this Privacy Policy, your personal information or your data protection rights, please contact:
Majestic Roadways
Email: reservations@majesticroadways.co.uk
Website: www.majesticroadways.co.uk
We will be happy to assist with your privacy enquiry.
Majestic Roadways — Luxury Redefined.
Your privacy matters to us, and we are committed to treating your personal information with care, respect and transparency.